Over the past years, we’ve had the opportunity to shape brand strategy across different contexts—from the expansion strategy for Cartier North America to rebranding strategies for emerging fintech startups. This range has given us a unique perspective: understanding what brand building looks like at scale, and we know how to apply those principles to emerging ventures, boutique properties, and cultural institutions.

Lifestyle & Cultural Work

Creative direction and consulting for iconic brands and refined independent ventures.

  • Cartier — Commercial strategy // NYC // Shaped the expansion strategy for Cartier North America, enabling boutique growth in key luxury markets. Work touched on brand management, research and market intelligence.

  • Grand Hotel Tremezzo — Visual storytelling, photography, and social content // Lake Como, IT

  • Universal Tennis Rating — Experiential marketing for a tennis tournament

  • Independent Clients — Art sourcing, curation, and visual consulting for private residences and small businesses // FL, Paris, NYC

    Tech, Startups & Strategy Work

Brand and business consulting for high-growth ventures, tech platforms, and future-focused companies.

  • Fintech Startup — Brand development and strategy // NYC

  • New York Fashion Tech Lab — Branding, research, AI research and strategy, and creative direction for startups in retail, fashion tech, and design // NYC

  • Global F500 Clients — Brand consulting and market research for UBS, Amazon, Sephora, Whole Foods, New Balance and more. Advised executives, C-suites, and global brands on market research strategy, growth, and brand positioning. // NYC and Paris

  • 3M— collaborated with the marketing team on international marketing projects.

  • Advertising Agency — Strategy and positioning development for diverse brand campaigns.